Death march is good news

Telecom / mobile service providers in India have now started on the proverbial death march … that will leave half of them in ruin. It’s obvious that with every new player entering the market lowering the tariffs to unsustainable levels … it may only result in lowering of service quality across the board … bad news for the consumer in the end probably.

Ironically, there may be good news in this for digital domain start ups in India … and potentially for the Indian consumers.

Once calling rates are killed … the next place competition will move into will be mobile value added services and mobile internet. Both of which have been under strong control of TRAI and the providers. More competition and lowering of tariffs for something like mobile internet can speed up the number of internet enabled consumers and make the promised land a reality for digital domain start ups in India.

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Views expressed are solely personal opinions of the author; and do not represent the views of the organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here.

(Sridhar Turaga’s Blog: An Indian Entrepreneur)

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Positive feedback on the new open2save.com

We got very positive feedback on the new open2save since we went live on June 13th. Dilbert_MarketResearchQuite pleased about a good start, but know this is just one step in a long journey ahead of us.

Check out the feedback in detail here


Views expressed are solely personal opinions of the author; and do not represent the views organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here. (Sridhar Turaga’s Blog: An Indian Entrepreuner)

We launched a new online coupon service … open2save.com

We launched a new service … online discount coupons down loadable to your mobile … as open2save.com

It’s been a week … the reviews are very positive and constructive. We will be adding a lot more coupons over the next few weeks and look forward to getting it in front of as many consumers as possible.

Check out open2save.com … please share any feedback / inputs (or BUGs !!)

Facebook Group or Page ?

Are you confused whether a group or a page is better for your Facebook viral marketing strategy?

We were too.

I think groups are suited for multi-way communication and get unwieldy beyond a certain size. Groups work better in the short term with smaller sets.

I think a page is better suited for a business for the long term … and something that Facebook will build more in the future for enabling marketing activities. I suspect they view groups as a more personal/community feature and not a marketing channel for businesses. A page can scale to MNs of members (remember Obama’s page in Facebook)

I found an excellent article on this topic that pretty much said everything there was to say. Click4Details