Immortals of Meluha – A Review

I recently read “The Immortals of Meluha”. Kept me entertained adequately on a long road trip. It’s written by a 35 Yr old IIM-C MBA marketing executive from an MNC in the process of trying express his true passion. More than the book itself, that author’s scenario fascinated me – being one such 35 Yr old (36 actually :)) IIM-C MBA constantly trying to express my true calling, myself. So here goes my review of the book.

The author writes the story of Shiva – the Man evolving into a leader, GOD like and eventually into a Mahadev (GOD of GODs). Set in 1,900 BC it talks of the Land of Meluha … of a Suryavanshi tribe the followers of GOD-like King Ram, the Chandravanshi’s, the half human Nagas, Himalayan kingdoms and people whom we now view as divine – Nandi, Bhadra and Sati. It is first part of a trilogy.

Firstly I want to congratulate the author for writing about what they don’t teach in the IIMs – which with every passing year you learn is a lot (that matters :()

The basic premise is not unfounded. In the Yogic system, Shiva is revered as the “Adi Yogi” – the first or the foremost Yogi. GOD like … but not GOD. Shiva makes a very interesting Hero in general. Smoking pot, meditating, ready to burst into a dance or a fight, above impressions, revered by the most conscious sages/yogis … such range !!

In this book, like Aragon in Lord of the Rings, he is chosen one … as the legend goes. He denies any special status and resists the role of the Lord … but the warring tribes believe HE is the one … and the story is about how he starts fulfilling that belief with each passing battle.

The basic plot is very innovative and quite reverting. Shiva makes quite a very multi-dimensional Hero. I look forward to he other parts of the trilogy, as it is undoubtedly an interesting read.

Some problems though.

The style is too colloquial to the point of being pedestrian … colloquial is ok with me. But, the “license” is really stretched when Shiva screams “Bast**d” or courts Sati thinking “Say yes Dammit” or the when the Chandravanshi’s stage “terrorist attacks”. I think such pedestrian writing can be avoided in trying to be colloquial.

Fantasy must be fantastic not absurd … The book portrays many unknown secrets of the ancient Indians, the wisdom of the sages and knowledge of those times. I’ll buy the power of the Somras in turning every one immortal or magical power of Astras … but absurd claims like how the conducted “pressing the chest 5 times followed by blowing in the mouth to revive a drowned person” that sounds exactly like CPR … “Chief Scientist Brihaspathy explaining how Somras is basically anti-oxidants and how it is linked to absorbing oxygen into our blood ” … “chief immigration office” … all take away the balance required in sustaining the fantasy portion of a story like this. I understand we’ll feel proud that Indian’s already knew about oxygen, anti-oxidants and CRP in 1,900 BC but feels too cheeky to read it in print !!

Overall a interesting product. It’s not the Lord of the Rings from India, for sure. I wish an experienced writer can complement the original and creative instincts of the author … to help give more depth and gravity to the writing.

I congratulate the author for his originality and ambition … and wish him all the best to write even better in Part II and III. Shiva deserves it !!!

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Views expressed are solely personal opinions of the author; and do not represent the views of the organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here.

(Sridhar Turaga’s Blog: An Indian Entrepreneur)

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Why is Internet in India not taking off?

Why do you think Internet in India has not taken off (as yet) compared to all the hopes and projections?

Take this poll on my blog and share your opinion.

Yeddy nor Reddy

I am neither a Yeddy nor a Reddy. So have been pretty depressed at the political battle raging in Karnataka. Leaving my political preferences aside, the last 9 months (?) since Shri. Yeddyurappa became our CM has been very exciting in Bangalore.

Every part of the city is getting a face lift. Service lanes being fixed, fly overs at intersections, foot paths being re-laid that don’t crumble, Metro construction moving along and getting out of the way, drains being closed … all happening to make the infrastructure in Bangalore in line with the status of “IT Capital of India”. May be it will take years to become truly impressive … yet we’ll take what we have. Any one remember St. John’s road or Hosur Road till a year ago??

The prospect of all that coming to a grinding halt … or being on a back burner was very depressing. What ever the compromise formula or give-and-take that took place … the final out come that Shri. Yeddyurappa continues as our CM in one piece … to finish what he started … is great news.

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Views expressed are solely personal opinions of the author; and do not represent the views of the organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here.

(Sridhar Turaga’s Blog: An Indian Entrepreneur)

Death march is good news

Telecom / mobile service providers in India have now started on the proverbial death march … that will leave half of them in ruin. It’s obvious that with every new player entering the market lowering the tariffs to unsustainable levels … it may only result in lowering of service quality across the board … bad news for the consumer in the end probably.

Ironically, there may be good news in this for digital domain start ups in India … and potentially for the Indian consumers.

Once calling rates are killed … the next place competition will move into will be mobile value added services and mobile internet. Both of which have been under strong control of TRAI and the providers. More competition and lowering of tariffs for something like mobile internet can speed up the number of internet enabled consumers and make the promised land a reality for digital domain start ups in India.

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Views expressed are solely personal opinions of the author; and do not represent the views of the organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here.

(Sridhar Turaga’s Blog: An Indian Entrepreneur)

Greenspan Who?

Alan Greenspan was in India recently. Most didn’t know that. A lot said “Greenspan Who?”

Not very long ago he was like “Apara Kalidas”. Legend says that what ever Kalidas said became true. Once day when was drunk he was cornered by the king and asked what day it was. Totally smashed that he was, Kalidas said “Full Moon Day” on an Amavasya (“No Moon Day”?). Godess Saraswathi to make his words come true threw up her jewel in the sky and lit up the sky like a full moon day. Greenspan could move markets like that – not too long ago. Now no one cares.

I never liked him. I am too emotional in my decision making, anyways. I hated him when it seemed that he sided with Bush’s tax cuts and policies to get another term extension. That did it for me.

Anyways.

So he was in India. And, no one seemed to care. He warned India and China against having too much regulation. Predicted we are hurting long term growth with over regulation. Blamed the economic crisis on too much saving in greenspan-explainsdeveloping countries that did not have the “infrastructure for consumer spending”. Said a meltdown is inevitable in a bubble bust cycle … if not the real estate bust … it would have been something else.

Such a contrast with an interview in Mint today with ex-RBI Governor Y.V. Reddy. He sounded like a regulator should “Kadoos” – even though he has retired. (… said empirically it is yet to be proven if regulation causes low growth rates … and it may be necessary to make “Financial Stability” as one of the main objectives of RBI and other central banks … how true).

Alan Greenspan is many ways symbolises what is wrong with the US … unwillingness to accept mistakes and see the harsh reality at hand. No wonder there is a political storm to retain the current shamefully flawed health care system. Lobbies lobbies !!

Y.V. Reddy represents what has always been right about India … take the middle path of avoiding extremes, have patience and take a long term view (in fact it’s probably come from our karma model … to think we have endless life-death cycles and hence there is no escape from bad deeds !!).

Reading the two interviews in a span of two weeks is such a contrast. Greenspan giving “know it all sweeping statements” and not taking any responsibility …. and Y.V.Reddy answering every question based on evidence and rejecting three questions saying he won’t speculate … and not taking any credit for his achievements in averting a meltdown in India.

We should be proud and happy our regulators are “like this only” !!

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Views expressed are solely personal opinions of the author; and do not represent the views of the organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here.

(Sridhar Turaga’s Blog: An Indian Entrepreneur)

Positive feedback on the new open2save.com

We got very positive feedback on the new open2save since we went live on June 13th. Dilbert_MarketResearchQuite pleased about a good start, but know this is just one step in a long journey ahead of us.

Check out the feedback in detail here


Views expressed are solely personal opinions of the author; and do not represent the views organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here. (Sridhar Turaga’s Blog: An Indian Entrepreuner)

We launched a new online coupon service … open2save.com

We launched a new service … online discount coupons down loadable to your mobile … as open2save.com

It’s been a week … the reviews are very positive and constructive. We will be adding a lot more coupons over the next few weeks and look forward to getting it in front of as many consumers as possible.

Check out open2save.com … please share any feedback / inputs (or BUGs !!)