Why is Internet in India not taking off?

Why do you think Internet in India has not taken off (as yet) compared to all the hopes and projections?

Take this poll on my blog and share your opinion.

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Death march is good news

Telecom / mobile service providers in India have now started on the proverbial death march … that will leave half of them in ruin. It’s obvious that with every new player entering the market lowering the tariffs to unsustainable levels … it may only result in lowering of service quality across the board … bad news for the consumer in the end probably.

Ironically, there may be good news in this for digital domain start ups in India … and potentially for the Indian consumers.

Once calling rates are killed … the next place competition will move into will be mobile value added services and mobile internet. Both of which have been under strong control of TRAI and the providers. More competition and lowering of tariffs for something like mobile internet can speed up the number of internet enabled consumers and make the promised land a reality for digital domain start ups in India.

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Views expressed are solely personal opinions of the author; and do not represent the views of the organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here.

(Sridhar Turaga’s Blog: An Indian Entrepreneur)

Customer first … bots and ads next

An intriguing thing about a lot of sites is they design them with Google Bot crawling and ads to click in mind first and then fit the content around those !! I’d think it’s more important to design a site for your customers first and then make it bot & ad friendly.

If usability is taken care of, even the limited ads that are run will be lot more successful and if basics are taken care of Google will find your content. Direct and Referral visitors are lot more important for most businesses and that comes from usability. NYTimes.com and CNN.com are examples of that – customer first, bots/ads next.

Times of India , Hindustan Times, and Rediff Shopping broke away big time from their old designs and re-launched them in much simpler and easy to use sites. I hope this heralds a new wave of designs in Indian sites, as designers don’t need to get stumped when they are asked “Why not just copy what HT, TOI or Rediff are doing … they are so big”.

p.s. I love the new Hindustan Times site … my vote is for that. What about your’s?


Views expressed are solely personal opinions of the author; and do not represent the views organizations/institutions he is associated in any form. The author has no responsibility for actions taken based on ideas expressed here. (Sridhar Turaga’s Blog: An Indian Entrepreuner)