How did Obama win so easily in what was predicted to be a close election? Some fascinating lessons for any business
#1. Overnight success built over 8 years
Obama’s victory is a lot to do with the power of execution than with vision and great speeches like last time. Democrats out organised and out reached their supporters. In a way their over night success was 8 years in the making. The databases, the demographic analytics and on the field volunteers.
#2. Customer segmentation and targetting
If the strategy was to focus on the poor / middle class voters and certain segments of likely voters based on race – everything about the first term presidency now looks like targeting that segment. In the end no one can be all things to all people (not with standing the 47% remarks)
#3. Pace yourself
There are good days and bad days. But it’s a fascinating lesson in pacing yourself (keep in mind Obama had a day job all thru the campaign)
#4. Strike good partnerships
Who can question the credibility and connect Bill Clinton brought to the campaign?
No big speeches or tag lines this time. Boring boring. The power of boring execution is here to see !!